Elevating Engagement:
A reputable custom countertop company struggled with low conversion rates on their website despite a steady flow of traffic. They enlisted Incline Marketing to revamp their website, increase form submissions, boost incoming calls, and improve SEO rankings.
A reputable custom countertop company struggled with low conversion rates on their website despite a steady flow of traffic. This resulted in fewer inquiries and sales, prompting the need for a strategic overhaul. They enlisted Incline Marketing to revamp their website, increase form submissions, boost incoming calls, and improve SEO rankings.
Incline Marketing implemented a comprehensive strategy focused on web design, UX optimization, and SEO:
Website Redesign: Created a responsive, user-friendly website with simplified navigation, compelling CTAs, and professional aesthetics to build trust and professionalism.
UX Optimization: Enhanced loading speed, crafted clear messaging, and added trust elements like customer testimonials and certifications.
SEO Enhancement: Conducted keyword research, optimized meta tags and content, developed high-quality content, and focused on local SEO to improve search engine visibility.
Incline Marketing's efforts yielded significant improvements:
Increased Web Speed: A vital metric in Google's assessment of a website is how fast the site loads initially and over the course of a visit. The new website yielded a 99/100 score directly from Google's assessment of the site.
Surge in Incoming Calls: A 30% rise in new calls from potential customers due to better visibility and usability.
Improved SEO Rankings: Higher rankings for targeted keywords, increased organic traffic, and domination of local search results.
Conclusion
Incline Marketing's strategic overhaul transformed the company's online presence, significantly boosting Site Speed, incoming calls, and organic traffic. This partnership highlights the profound impact of continuous digital optimization on business growth, providing a stronger digital footprint and higher conversion rates to any home service company!
