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With Social Media Ads

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Unlock Your Secret Weapon to Paid Social

Social media ads are your key to unlocking a world of potential customers. At Incline, we use a dynamic and creative approach that allows us to precisely target your ideal audience based on your unique business goals and your customers' online behaviors. Our customized strategies tailored specifically to your needs ensure that your business thrives in the digital landscape, avoiding a one-size-fits-all approach.

Strategic Ad Creation

Your ads should stand out! It's not uncommon for social media marketers to use standard templates and take shortcuts. At Incline, our creative experts design custom, tailored ads for your brand's needs, service locations, and audience preferences.

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Campaign Planning & Insights

Understanding your audience is one key to successful social media campaigns. The other key is building out a solid strategy based on real data about industry trends and your audience's needs. At Incline, we utilize our team of experts to collect and analyze data, build out a custom roadmap, and deliver high-performing results.

Data-Driven Testing

Because we meticulously set up your data transfer through pixels and integrations, we can capture the most accurate insights about each user interacting with your ads—whether they visit your site or call you. This seamless data flow allows us to test and refine key variables like audiences, budgets, and creatives with precision, ensuring we make informed decisions based on real user behavior. We continuously identify what drives conversions and scale the best performers.

Audience Targeting & Localized Strategies

What kind of ads are actually going to resonate with your target audience? Without testing, you could be wasting money on an ad that simply won't perform. Incline leverages existing data collected by your business for use in segmentation, and we conduct A/B tests messaging, creatives, target markets, budgets, and beyond to build successful ad campaigns.

Competitor Analysis

Knowing what you're up against is key to outcompeting. Your brand is unique, and we make sure everyone who comes across your ads knows it. With our in-depth competitor analysis, we not only uncover what's working for their ads, but we find ways to make your brand stand out against them every time.

From June to November, Zerorez's Facebook Ads saw steady growth in scheduled appointments while cost per schedule dropped significantly. Appointments peaked at over 45 in September as costs fell from over $250 in June to under $100, showcasing the effectiveness of optimized ad creatives and targeting. Though costs slightly increased toward November, the overall trend highlights how strategic ad management drove higher engagement and cost-efficient results.

How do social media ads work?

Using existing data and customer profiles, ads are created and used to target existing and potential customers via social media platforms like Facebook and Instagram. The goal is to get "the right ad to the right person" to help your business secure qualified leads.

What’s the best-paying social media platform?

Different social media platforms offer different benefits. Facebook ads have the most volume and scale, but Instagram ads are great for reaching new audiences. Ultimately, it depends on what the goals of your ads are.

Is social media marketing worth it?

If you're a profitable business, you know your customer journey and have run or are running ads on other performance channels (e.g., Google), then your business could reach new heights with Social Media Advertising. As one of the most cost-effective awareness, lead gen, and retargeting tools available to your marketing mix, it's a great way to boost your business.