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Brand Design That
Sets You Apart

Strategic design that connects, captivates, and converts.

At Incline Marketing, brand design is more than just logos and colors. It's about crafting an identity that resonates with your audience, reflects your values, and makes a lasting impact. Our branding experts align visual elements with strategic goals to elevate your business in a crowded market. What's included in most of our brand design services:

01/ Brand Discovery & Strategy

02/ Visual Identity Design

02/ Visual Identity Design

03/ Brand Style Guide

04/ Application Mockups

Two colleagues collaborating on a design project with a laptop and large monitor in a creative office space.

01/ Brand Discovery & Strategy

We begin with a deep dive into your brand, audience, and positioning:

  • Audience research & brand attributes
  • Vision, mission, values, and voice definition
  • Positioning and messaging pillars

Two colleagues collaborating on a design project with a laptop and large monitor in a creative office space.

02/ Visual Identity Design

We craft a complete identity system:

  • Primary and secondary logos, icon marks
  • Typography system and color palette
  • Iconography and graphic language

Two colleagues collaborating on a design project with a laptop and large monitor in a creative office space.

02/ Visual Identity Design

We craft a complete identity system:

  • Primary and secondary logos, icon marks
  • Typography system and color palette
  • Iconography and graphic language

Two colleagues collaborating on a design project with a laptop and large monitor in a creative office space.

03/ Brand Style Guide

Your blueprint for brand consistency:

  • Logo usage rules and file formats
  • Typography hierarchy and color standards
  • Guidelines for real-world application

Two colleagues collaborating on a design project with a laptop and large monitor in a creative office space.

04/ Application Mockups

Preview how your brand will live across mediums:

  • Social templates, business cards, packaging
  • Apparel previews and web interface mockups

Real Results: Why Branding Pays Off

These numbers aren't just interesting—they're the reason our branding work is grounded in strategy, structure, and real outcomes.

Gradient colored plus sign with 23% percentage symbol highlighting a positive growth or increase.

These numbers aren't just interesting—they're the reason our branding work is grounded in strategy, structure, and real outcomes.

Gradient colored plus 80 percent symbol with purple and green hues on a transparent background.

Boost in brand recognition from thoughtful color usage

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Impressions it takes for people to remember a brand

Gradient purple to green 90 percent symbol representing a high percentage or success rate.

Of consumers expect brand consistency across channels

Gradient blue to green text reading 2X on black background indicating double or twice as much.

Higher conversion rates from Incline-designed brands

Choose Your
Branding Package

Whether you're just getting started or preparing for a national rollout, we offer five tiers of brand design to match your needs and scale.

Designer sketching and reviewing logo concepts at a desk with laptop and large monitor displaying brand designs.

VISUAL START

A clean, fast solution for clients who just need the basics. No strategy or extended visuals included—this is for those who want just a logo, not a full brand.

  • Ideal for: Super small businesses or startups with limited budgets.
  • What you get:
    • Logo suite (multiple formats for versatile use)
    • Color palette
    • Typography
    • 10-page logo guide (basic instructions and visuals)
Designer using a digital tablet and stylus while working on a graphic project on a desktop computer screen.

BRAND PIVOT

For brands that have a foundation, but need clarity and consistency.
  • Ideal for: Businesses with an existing logo and partial brand elements.
  • Focus: Organizing, enhancing, and aligning your existing brand.
  • What you get:
    • Brand strategy (positioning, tone, values, etc)
    • Vectorized and revised logo variations
    • Adjusted ADA-compliant color palette
    • Additions to icon set
    • Photography style references 3 mockups of the updated brand
    • Style sheet + 20-page brand guide
    • All assets fully packaged for internal use
Designer working on Cornerstone logo concepts displayed on a computer screen with sketches and notes on the desk.

REBRAND

A visual and strategic overhaul to elevate your brand's impact.
  • Ideal for: Growing companies ready to invest and needing a more competitive and refined brand.
  • Focus: Refreshing and realigning your brand for the future.
  • What you get:
    • Everything in the Brand Pivot
    • Altered (not just adjusted) logo set
    • Expanded brand strategy (includes target audience + messaging)
    • Copy guidelines: do's and don'ts from the content team
    • Photography style references 3 mockups of the updated brand
    • 5 branded mockups
    • 25+ page expanded brand guide
Graphic designer working with color swatches, digital tablet, keyboard, and tablet displaying color wheel on white desk

BRAND FROM SCRATCH

A full brand system, built from the ground up.
  • Ideal for: New companies or brands looking for a total transformation.
  • Focus: No reuse of old assets—this is a clean start with comprehensive strategy + visuals.
  • What you get:
    • Everything in the Rebrand
    • Completely new logo suite
    • 8 branded mockups
    • Premium 30+ page brand guide
Graphic designer working on logo design using digital drawing tablet and computer with color wheel and sketches.

EXECUTIVE BRAND

Our highest-tier branding experience—comprehensive, custom, and ongoing.
  • Ideal for: Market leaders, funded startups, and enterprises ready to invest in full-scale brand execution.
  • Focus: Total brand build + long-term partnership.
  • What you get:
    • Everything in Brand from Scratch
    • 1 year of design support (up to 20 hours/month)
    • Editable branded assets (socials, decks, business cards, etc.)
    • Brand portal access
    • Website build
    • Print services
Diagram showing logo at center of visual identity circle, surrounded by branding elements like values and personality.

Your Brand Deserves more than Just a Logo

Logos are important, but they're not a brand. Without strategy, consistency, and application guidelines, you'll spend more time (and money) correcting and explaining than connecting with your audience.

  • Consistency = Revenue:

    Presenting a consistent brand across all platforms can increase revenue by 33%.
  • Trust Drives Sales:

    81% of consumers say they must trust a brand to buy from it. A logo alone doesn't build that trust—branding does.

Our Process

01

Person working on a laptop and desktop computer at a bright desk near windows with wooden frames.

01/ Discover & Research

Deep dive into your business, audience, competitors

02

Designer using a digital tablet and color swatches at a white desk with keyboard and tablet showing color wheels

02/ Strategize

Build brand personality, positioning, and messaging

03

Designer creating and reviewing green and black logo concepts at a desk with laptop and large monitor.

03/ Design

Develop your visual identity through collaborative design cycles

04

Designer working on logo concepts for Cornerstone brand on a computer with sketches and notes on desk

04/ Apply & Deliver

Package logos, guide, and mockups to launch across platforms

Are You Ready To Do This?

We Have 100+ Happy Clients. Here’s what some are saying:

"I've always gotten the best ROI from my spend with Incline Marketing compared to anyone else!"

"They are looking out for what's best for the us, not themselves. These guys are cutting edge, super knowledgable, and honest."

"They now do pretty much everything digitally for us and we are consistently seeing growth with decreasing costs per order."

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FLORIDA

490 1st Ave S Ste 215,
St. Petersburg, FL 33701

IDAHO

160 W 2nd S #200,
Rexburg, ID 83440