Navigating a Digital Downturn
Matthew Smiles, a dentist's office, grappled with declining new patient appointments despite a strong online presence and two years with a digital agency. Incline Marketing intervened, transforming a struggling online strategy into a success story for Matthew Smiles.
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Matthew Smiles, a reputable dentist's office in a mid-sized city, was facing a significant decline in new patient appointments despite having a solid online presence. They had been working with a digital marketing agency for the past two years, but the results were not meeting their expectations. The website traffic was stagnant, the conversion rates were low, and the return on investment was not favorable. It seemed that the agency was doing everything it could and the results were still not coming.
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Their journey with Incline Marketing commenced with a thorough examination of their current digital assets, encompassing the website, social media accounts, and online advertising campaigns. Incline Marketing swiftly identified numerous areas primed for improvement, including an outdated website design, subpar keyword targeting, and a dearth of captivating content. A customized plan was crafted to address these concerns, leading to the implementation of a variety of strategies. These encompassed responsive web design, optimizing the mobile experience, harnessing the power of search engine optimization (SEO), and deploying targeted PPC advertising.
The customer witnessed a remarkable surge in website traffic, accompanied by notable improvements in organic search rankings for relevant keywords. One of the most impactful transformations occurred in their Pay Per Click (PPC) strategy, yielding immediate results. Within the initial six months of partnering with Incline Marketing, the cost per conversion for a PPC lead decreased from around $79 to slightly over $42. Simultaneously, the Ad Spend reduced from $11,112 to $9,389, while the number of conversions increased from 141 to 190. Incline Marketing's expertise swiftly transformed a struggling online strategy into a profitable game plan within a short timeframe.
