Navigating a Digital Downturn
Apple Tree Dental is a family-oriented dental office that provides excellent dental care in a comfortable and caring environment. Our team of passionate dentists is dedicated to treating people, not just teeth. We are proud to serve residents of Rexburg, Rigby, St. Anthony, and beyond.
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AppleTree Dental was employing a marketing freelancer to run Google Ads on their behalf. The account looked like the manager had taken the approach of "set it and forget it", and the account lacked some basic optimizations. Conversions were not being recorded correctly in the account, and ads and keywords were not optimized to provide an affordable cost per lead.
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Incline Marketing conducted a full account audit and optimized the ads to run on a small budget. This included adding location extensions, removing poor-performing keywords, auditing search term reports, and adjusting broad match keywords. Then, we adjusted the accounts conversions to include form fill-outs and phone calls from their website, not obscure account conversions. Our experts added new, long-tail keywords to the account and utilized dynamic search ads to appear highly relevant to the searcher. To begin, the account used a maximize clicks strategy with a cost per click max to ensure we did not pay for too expensive of clicks. After the account acquired enough clicks and conversion data, we switched to a maximize conversions bid strategy using Google's AI.
Based on Incline Marketing's approach, AppleTree Dental experienced superior results. Accurate conversion data was not available for comparison pre account audit, so we cannot assume growth numbers. However, AppleTree Dental received 87 website conversions with a $4982 ad spend at the time of this writing, which calculates as a $57 cost per conversion. The average cost per conversion in the healthcare industry is $95.92, so our ads saved AppleTree 59% over the average Google Ads campaign. The average life time value of a new client for a dental practice approaches $10,000, so overall AppleTree Dental will experience a 175 times return on investment with Google Ads through Incline Marketing.
