Incline Marketing partnered with a single-location pest control company that needed stronger lead generation performance from paid social. When they came on in March, their cost per lead was far above target, and their campaigns were not producing leads efficiently enough to support profitable growth. They needed a strategy that could improve conversion efficiency while also creating room to scale spend over time.
.
At the start of the engagement, the client's cost per lead was $362, more than double their target of $180. Their ad creative was underperforming, with a starting click-through rate of just 0.87%, which contributed to high CPMs and expensive site traffic. Without stronger creative and a better post-click experience, the business was struggling to generate affordable leads and scale advertising with confidence.
.
Within six months, the client's CPL dropped from $362 to $102, far exceeding their original goal. During that same period, spend increased by 63%, lead volume improved, and overall campaign efficiency strengthened significantly. The improved creative lifted click-through performance, reduced traffic costs, and helped turn paid social into a scalable lead generation channel for the business.
The customer witnessed a remarkable surge in website traffic, accompanied by notable improvements in organic search rankings for relevant keywords. One of the most impactful transformations occurred in their Pay Per Click (PPC) strategy, yielding immediate results. Within the initial six months of partnering with Incline Marketing, the cost per conversion for a PPC lead decreased from around $79 to slightly over $42. Simultaneously, the Ad Spend reduced from $11,112 to $9,389, while the number of conversions increased from 141 to 190. Incline Marketing's expertise swiftly transformed a struggling online strategy into a profitable game plan within a short timeframe.
