Incline Marketing partnered with a multi-location pest control company looking for a quick improvement in lead generation efficiency. They came to us with a high cost per lead and a clear goal: bring CPL below $200 while creating a foundation for future scale. They needed immediate traction and a strategy that could quickly improve results without sacrificing lead quality.
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When the client launched in July, their cost per lead was $265, well above their target threshold. For a multi-location business, inefficient lead generation across paid campaigns can quickly limit growth and make expansion more difficult. They needed a faster, more conversion-focused approach that would improve performance in the short term and position the account for long-term success.
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Incline Marketing focused on two key levers: landing page optimization and creative refreshes. We developed and refined the landing page to improve user experience and conversion rates, while updating creative assets to better align with high-intent audiences. This combined strategy allowed us to improve both engagement and conversion efficiency in a short period of time.
The results came quickly. Within a short window, the client's CPL dropped from $265 to $150, beating their target and creating immediate momentum. The stronger landing page experience and more effective creative gave the account a solid foundation for scalable growth. This case highlights how Incline's design, creative, and paid social strategy can produce efficient leads quickly, even in a fast-moving growth environment.
