Thriving Against Odds
Zerorez® Dallas faced declining search volume and a mandated 20% budget cut. Incline Marketing, with a track record of success, devised a strategy combining SEO, Email, Google Ads, and Local Service Ads. The results were impressive—382 new leads in the first month, rising to 566 after six months, an 80% increase in bookings, and over $30,000 in monthly revenue. All achieved within the budget cut.
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Zerorez® Dallas, a franchise location in one of the highest search volume cities in the U.S., was faced with the issue of declining search volume over the past two years. While not causing an immediate dramatic loss of revenue, their primary concern was that if the trend continued, they would quickly lose revenue due to customer attrition and the inability to replace them with new prospects. Additionally, due to budget constraints, Zerorez® Dallas found themselves in a position where they needed to lower their overall marketing budget by 20%.
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Zerorez® Dallas decided to partner with Incline Marketing, who had already been providing digital marketing solutions to dozens of other Zerorez® franchise locations, to come up with an answer to their declining performance. Based on their extensive experience and previous successes working with Zerorez® Corporate, Incline created a multi-faceted approach leveraging SEO, Email, Google Ads, and Local Service Ads to boost brand awareness in the Dallas market while decreasing overall customer acquisition costs.
The solution implemented for Zerorez® Dallas has been very successful across all parts of the purchase funnel. In just the first month, the strategy generated a total of 382 new leads, and after six months, that had increased to a staggering 566 leads. Across this same time period, Zerorez® Dallas experienced an 80% increase in bookings resulting in over $30,000 of incremental monthly booked revenue, a nearly $200,000 per year increase. All of these results were achieved while meeting Zerorez® Dallas' requirement to cut marketing spend by 20%. After experiencing this dramatic turnaround in performance, they plan to increase their marketing budget by 33% next month.
